EP. 126  ·  March 2025

Search Everywhere Optimization for Contractors

48:00
Beyond the Bid Podcast
Listen on Spotify Watch on YouTube Watch on Tella
EP. 126
Search Everywhere Optimization for Contractors
48:00
Subscribe & Listen
Episode Overview

What You'll Learn in This Episode

Your competitor is getting recommended by ChatGPT. Right now. While you're reading this. Wes Towers — Founder of Uplift 360 with 20+ years helping builders — breaks down Search Everywhere Optimization: the shift from "rank on Google" to "show up everywhere AI searches." In this episode, you'll learn how Google AI Overviews are rewarding novelty, how to test your own AI visibility with HubSpot's free grader, why AI-generated images might actually hurt your rankings, and the StoryBrand framework that turns contractor websites into conversion machines. One move. You'll know it by the end.

Table of Contents
  • 0:00 Why AI search should keep you up at night
  • 1:12 The shift to AI Overviews — what changed and why
  • 3:45 How Google rewards novelty in 2025
  • 6:30 HubSpot AI Grader — live demo walkthrough
  • 9:15 The $140K project story
  • 12:40 Show Don't Tell — proof over promises
  • 16:20 Squarespace vs Wix vs Custom — the verdict
  • 19:45 Why AI-generated images might hurt your ranking
  • 22:30 StoryBrand for builders — hero positioning
  • 25:10 ONE move to rank on AI search today
  • 27:45 How to find Wes and get started
Your Host's Guest
WT
Wes Towers
Founder
Uplift 360
20+ Years Helping Builders
Search Everywhere Optimization
StoryBrand Certified
Uplift 360 Founder
Get Connected →
Why Wes?
01
Uplift 360 Founder
Built Uplift 360 over 20+ years specifically to help builders and contractors win online — from basic websites to full AI search optimization.
02
Search Everywhere Optimization (SEO+)
Coined the "Search Everywhere Optimization" framework: ensuring contractors show up across Google, ChatGPT, Perplexity, and Google AI Overviews — not just traditional search.
03
StoryBrand Certified
Uses the StoryBrand framework to transform builder websites from brochures into clarity-first conversion machines that position the client as hero.
04
$140K Project Case Study
Documented a case where optimized search presence directly generated a $140,000 project inquiry — showing the ROI of being visible in the right places.
Featured & Trusted By
Uplift 360
HubSpot
StoryBrand
Google
Perplexity
Topics & Timestamps

Episode Highlights & Insights

Featured Methodology
Search Everywhere Optimization
The framework Wes Towers teaches service businesses to win 6x more clients with story-driven content.
Guest Resource
HubSpot AI Search Grader (Free)
Access the resource →
Episode Duration
48:00
Dense, no-filler conversation covering the full framework from concept to execution.
01
⏱ 0:00
Why AI search should keep you up at night
02
⏱ 1:12
The shift to AI Overviews — what changed and why
03
⏱ 3:45
How Google rewards novelty in 2025
04
⏱ 6:30
HubSpot AI Grader — live demo walkthrough
05
⏱ 9:15
The $140K project story
06
⏱ 12:40
Show Don't Tell — proof over promises
07
⏱ 16:20
Squarespace vs Wix vs Custom — the verdict
08
⏱ 19:45
Why AI-generated images might hurt your ranking
09
⏱ 22:30
StoryBrand for builders — hero positioning
10
⏱ 25:10
ONE move to rank on AI search today
11
⏱ 27:45
How to find Wes and get started
More Episodes

You Might Also Like

View all episodes →
EP. 47 Agency Growth
🎙 55:48
Stop Building Portfolios. Start Telling Stories.
EP. 44 AI Strategy
🎙 48:22
How AI is Rewriting the Agency Playbook
EP. 124 Hiring
🎙 52:00
Construction Hiring System: The 10-Minute Rule
EP. 125 PropTech
🎙 42:00
AI-Powered Real Estate Portfolio Management
EP. 45 Growth
🎙 51:14
Dream 100: Land the Clients Nobody Can Reach
EP. 43 Operations
🎙 39:55
The Bottleneck Audit: Fix What's Actually Broken
Related Reads

Keep the Learning Going

AI Search
ChatGPT & Contractor Visibility
The new battleground for construction leads isn't Google — it's AI. Here's how to make sure you show up when buyers ask ChatGPT for recommendations.
5 min read Read more →
Messaging & Brand
StoryBrand for Service Businesses
Donald Miller's StoryBrand framework adapted for builders and contractors: make the client the hero, position yourself as the guide.
6 min read Read more →
SEO & AI
The Problem With AI-Generated Content
Why flooding your site with AI-written copy might tank your rankings — and what Google is actually rewarding in 2025.
4 min read Read more →
Service Stories

Is ChatGPT Recommending Your Competitor?

Use the free HubSpot AI Grader to find out where you stand — then use Wes's Search Everywhere Optimization checklist to close the gap.

Check Your AI Score →
  • ✓
    Free AI Visibility Score
  • ✓
    Search Everywhere Checklist
  • ✓
    StoryBrand Builder Template
Opus Clips

Shareable Episode Clips

The best 60-second moments from this episode, ready to post on Instagram, LinkedIn, and TikTok. Grab the clips and grow your reach instantly.

Access Your Clips Here
✂️
🎬
▶️
Short-form clips ready to post
Vertical format. Captioned. Platform-optimized for maximum engagement.
Access Your Clips Here
Gain A Competitive Edge

Take the AI Diagnostic.
Get your custom roadmap.

Find out exactly where AI can save you 10 hours a week, double your output, and give you an unfair advantage over competitors still working the old way.

Take Your Free Assessment →