What if firing your marketing agency was the best business decision you ever made? Sara Nay, CEO of Duct Tape Marketing and author of "Unchained," joins the pod to challenge everything contractors believe about outsourcing their growth. In this episode, Sara unpacks the Anti-Agency Model — a framework for owning your marketing system instead of renting it. We dig into strategy-before-tactics thinking, a real case study of a remodeler who doubled leads in 90 days, and how AI is becoming the ultimate force multiplier for construction businesses that market smart.
The Duct Tape Marketing strategy framework + Beyond the Bid's contractor-specific tactics = a lead generation system you actually own.
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