Soft skills aren't soft — they're just systems you haven't built yet. Estie Briggs, founder of Briggs Performance Consulting, has made a career of turning emotional intelligence into operational infrastructure for construction and trades businesses. In this episode, she breaks down the real cost of low EQ on crews (the 150% Turnover Tax), the Stoplight Protocol for spotting burnout before it becomes a walkout, and how to escape the "Panic Party" spiral with Reality Testing. She also walks through her AI-Powered Coaching workflow using NotebookLM and the Pincer Strategy for driving lasting behavior change. EQ isn't a perk — it's a profit lever.
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