The 4th-generation operator who walked into her family's 90-year-old painting company — built the brand from scratch — and now does the same work for Toyota, Amazon, and Fortune 50 healthcare.
Christene Marie didn't grow up planning to take over Hoffman Painting & Finishing. Then in 2017, she came back. The company was 90+ years old with no website, no online presence, no real brand identity. She rebuilt it from the ground up — and watched her dad embrace a legacy he'd nearly let die with him. In this conversation, she names what most $5M+ builders get wrong about brand, why their businesses die at the founder, and the foundation work that comes before any tool, campaign, or growth play.
Every decision we make today is the amalgamation of the legacy we leave. It's not a future one-day event. It's every minor and major decision we make right now.— Christene Marie
Christene's giving Beyond the Bid listeners free access to her 21-day vertical alignment program — the foundation practice she runs with Fortune 50 leaders and trades operators building 100-year businesses. 20 minutes a day. No upsell. No catch. Your brand starts with who you are. If your name is on every contract and you've never done the inner work to define that clearly, this is the foundation that has to come before any logo, website, marketing campaign, or growth play.
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