What do dentistry and design-build have in common? More than you'd think. Chris Hains, founder of Forge and Essence Design Build, took the unconventional path — from dental hygienist to high-end residential construction — and discovered that the skills that make a great clinician are the exact same skills that make a great contractor. Chris breaks down how he pivoted from design firm to full design-build to stop revenue leaks, why hyper-detailed bids eliminate client surprises, and how a word-of-mouth engine built on remarkable client experience is the most defensible marketing strategy a contractor can build.
The Forge and Essence client experience framework + the Beyond the Bid word-of-mouth playbook = a referral engine that works while you build.
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