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Make AI Choose You First
The search game changed. Here's how builders get recommended when homeowners ask AI who to hire.

Homeowners aren't typing "contractor near me" anymore. They're asking ChatGPT, Google's AI Overviews, and Perplexity who to trust with their renovation. Wes Towers has spent 20+ years turning builder websites into lead machines—and he's watching most contractors become invisible in real time. This episode breaks down what's actually driving qualified leads in 2025, why "show don't tell" beats polished marketing copy, and the one move you can make this week to start ranking where buyers actually search.

open.spotify.com

How To Make AI Recommend You First | Contractor SEO in 2026

The search game changed. Here's how builders get recommended when homeowners ask AI who to hire.

01:14:08

YouTube

How To Make AI Recommend You First | Contractor SEO in 2026

The search game changed. Here's how builders get recommended when homeowners ask AI who to hire

26:03

Tella

Make AI Choose You First | Wes Towers — Tella

Learn how home builders and tradespeople can leverage AI, specifically tools like ChatGPT and Gemini, to improve their online visibility and website rankings. Discover strategies for showcasing projects and standing out in search results.

Show Notes
Guest
  • Wes Towers, Founder of Uplift 360, a leader in digital marketing for the construction industry.
Credentials
  • With over 20 years of experience, Wes hosts the "Built. Trusted. Chosen." podcast and famously helped a plumber land a $140K project through strategic online presence. He's an expert in driving leads.
Featured Methodology
  • Learn about Search Everywhere Optimization—Wes's proven framework for ranking your business across Google, ChatGPT, Gemini, and Perplexity, ensuring maximum visibility.
Guest Resource
  • Discover the HubSpot AI Grader Tool to assess how your website performs on Google compared to AI platforms. A must-have for builders.
Episode Duration
  • This insightful episode runs for 58:30, packed with actionable strategies for today's digital landscape.
Featured & Trusted By:
TOPICS & TIMESTAMPS
The search game changed.
Here's how builders get recommended when homeowners ask AI who to hire. Explore the key discussions and insights from this episode
Time Stamps
1
Beyond "Contractor Near Me"
[XX:XX] Discover how homeowners are truly searching for services in 2025. Your traditional SEO strategies might be outdated and costing you valuable leads.
2
Google vs. ChatGPT vs. Perplexity: Where You Rank
[XX:XX] Utilize powerful tools like HubSpot's AI Grader to see your standing across various AI platforms. Many builders are unknowingly invisible to AI searches.
3
Why Google Rewards Novelty
[XX:XX] Learn why generic content no longer resonates. Wes clarifies what "novelty" means for construction businesses and how to differentiate without a complete overhaul.
4
Show, Don't Tell: The $140K Project Story
[XX:XX] Hear the inspiring tale of a plumber who secured a massive project by effectively demonstrating his actual work, rather than relying on generic marketing copy.
5
The Human Edge: Why Unpolished Wins
[XX:XX] In an era of AI-generated perfection, authentic, slightly unpolished content now outperforms. Understand why genuine human connection trumps artificial polish.
6
The One Move to Make This Week
[XX:XX] Implement Wes's highest-impact strategy immediately. This single action can significantly boost qualified inquiries for any builder starting today.
CLIPS IN OPUS
Shareable Clips
As a special thank you for our valued guests, we've created a curated collection of your episode's highlights. These concise, powerful clips are perfect for resharing across your social media channels, website, or newsletters to amplify your message and engage your audience.
LEAD MAGNET
See How You Rank: Google vs. AI
Most builders check their Google ranking. Almost none check how they show up when homeowners ask ChatGPT or Perplexity who to hire. Wes mentions the HubSpot AI Grader tool—a free way to see exactly where you're visible and where you're getting skipped. Run it before your competitor does.
Mentioned at 26:18 in the episode.

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TESTIMONIALS
"The unpolished content—the ums and blurs—that's the human side. That's what's actually ranking higher now. Everything AI generates is picture-perfect. So the real stuff stands out."
— Wes Towers,
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