Take 30 minutes this week and sketch out every single touchpoint a client has with your company, from their very first inquiry to 90 days post-project. Identify: Where are the current friction points? Where could communication be clearer? Brainstorm: What’s one small change you can make this month at one touchpoint to improve the experience? Document: This simple map is the first step to systemizing a better experience.

Instead of a generic "know anyone who needs a remodel?" get specific. Define: Think about your last ideal client. What made them great to work with? What specific problem did you solve for them exceptionally well? Script It: "Jane, we loved transforming your kitchen into a space perfect for your growing family and your passion for entertaining. We're looking to help other families who [mention a similar situation or need you addressed for Jane] achieve similar results. Do you know anyone like that who might appreciate the same level of detail and care we brought to your project?" Practice: Get comfortable with this more targeted, value-based ask.

Beyond just a final thank you, what are three specific, valuable, and systemized touchpoints you’ll have with every client after project completion? 30-Day Check-in Call: A quick call to see how they’re settling in, answer any minor questions, and subtly remind them you value referrals for clients like them. 6-Month Value Email: Send a seasonally relevant home maintenance tip (e.g., "Prepping Your Home for Winter") along with a soft reminder of your services. 1-Year Project Anniversary Email/Card: Acknowledge the anniversary of their project completion, express continued appreciation, and perhaps offer a small "past client" perk for any new service or a referral. Action: Block time to define these and assign responsibility for execution.