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Story Runs the Business
Turn your "soft" vision into the hard decision-making engine that aligns your team and makes scaling automatic.

Most builders think "story" belongs on the About Us page. Morgan Smith proves it's actually the operating system behind every hire, every client filter, and every strategic decision. In this episode, Dan Grech and Morgan break down how a single clarified narrative transformed a chaotic startup into a unified machine—where the whole team knows what to say yes to, what to say no to, and why.

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Story-Driven Strategy | Morgan Smith & Dave Grech — Tella

Most builders think "story" belongs on the About Us page. Morgan Smith proves it's actually the operating system behind every hire, every client filter, and every strategic decision. In this episode, Dan Grech and Morgan break down how a single clarified narrative transformed a chaotic startup into a unified machine—where the whole team knows what to say yes to, what to say no to, and why.

01:14:08

YouTube

Your Vision Is Worthless (Unless You Do This)

Stop treating your story like it belongs on the About Us page. Morgan Smith used his business narrative to build a decision-making engine—one that filters clients, aligns his team, and kills the chaos of gut-instinct leadership. In this episode, Pulitzer Prize-winning journalist Dan Grech and JobTread Implementation Partner of the Year Morgan Smith break down how a clarified story becomes the operating system behind a scaling company. The Brutal Truth: ❌ "Vision is soft stuff" → ✅ Vision—when

01:14:07

Tella

Story-Driven Strategy | Morgan Smith & Dave Grech — Tella

Most builders think "story" belongs on the About Us page. Morgan Smith proves it's actually the operating system behind every hire, every client filter, and every strategic decision. In this episode, Dan Grech and Morgan break down how a single clarified narrative transformed a chaotic startup into a unified machine—where the whole team knows what to say yes to, what to say no to, and why.

Show Notes
  • Guests: Dan Grech (Founder, The Story-Driven Business) & Morgan Smith (Founder, Smith & Co.)
  • Credentials: JobTread Implementation Partner of the Year; Pulitzer Prize-winning Journalist turned Business Strategist
  • Featured Methodology: The Story-Driven Growth Framework
  • Guest Resource: "Working with Morgan" – An Unofficial Guide
  • Episode Duration: 54:00
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Morgan Smith & Dan Grech: Story-Driven Business
In this episode, Morgan Smith and Dan Grech explore how narrative can transform a business. They reveal how story moves beyond marketing, becoming the very operating system for all business decisions—from hiring and culture to product development and client relations. Discover how a clarified, compelling story unifies teams, attracts ideal clients, and drives sustainable profit by aligning purpose with every action.
Explore the key discussions and insights from this episode, featuring Morgan Smith and Dan Grech:
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The most frequent topic that comes up in our Operations Support calls with customers is why the QuickBooks Online sync with JobTread isn't working – or is only kind-of working. We've uncovered many different reasons that the sync doesn't work. If you're struggling...
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TESTIMONIALS
"Running a business gets a whole lot easier because it becomes clear what you say no to, what you say yes to... and the whole team is on the same page. That's really hard to do if it's just stuck in your brain."
— Morgan Smith
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