Beyond The Bid.
Mastering Website &
Landing Page Development
WITH GAMMA
Landing Page Development
WITH GAMMA
Overall Goal: Equip attendees with the knowledge and best practices to confidently build, deploy, and manage effective websites and landing pages using Gamma.
Chapter 01: Foundations
Why Gamma for Your Web Presence?
1
The Advantage:
Briefly touch on why Gamma is a powerful choice for website/landing page creation (speed, AI-assistance, ease of use, presentation-to-site workflow).
2
Gamma as a CMS (Content Management System):
Introduce the concept of using Gamma not just for one-off pages, but as a hub for managing your web content.
3
Workflow Kickstart:
From Presentation to Live Site:
From Presentation to Live Site:
Showcase the unique Gamma approach of starting with a presentation/document structure and seamlessly converting it into a functional webpage. This is a core differentiator!
Chapter 02: Strategic Planning - Before You Build
Landing Page Best Practices:
The Science of Conversion:
The Science of Conversion:
- Defining a singular goal/CTA (Call To Action).
- Understanding your target audience and their needs.
- Crafting compelling headlines and copy (mentioning H1 for the main headline here).
- The importance of visual hierarchy.
Essential Web Page Structure
& On-Page SEO Basics
& On-Page SEO Basics
- Using Heading Tags effectively (H1, H2, H3) for readability and SEO.
- Crafting your SEO Title (what appears in browser tabs and search results).
- Writing a compelling Meta Description (the summary under your title in search results).
- (New Suggestion): Keyword Considerations: Briefly touch on how to think about relevant keywords for your page content.
Chapter 03: Building & Designing in Gamma
Customizing Your Look:
Themes & Imagery:
Themes & Imagery:
- How to select and manage custom themes to match your brand.
- Best practices for choosing and incorporating imagery effectively (file sizes, relevance, quality).
Content is King:
Crafting Engaging Web Page Content:
Crafting Engaging Web Page Content:
- (New Suggestion): Leveraging Gamma's AI for Content Ideas & Drafts: Show how to use Gamma's AI to help generate initial content for sections, then refine it.
- Tips for writing clear, concise, and user-friendly text.
Navigation & Structure:
Managing Multiple Webpages:
Managing Multiple Webpages:
- How to effectively use the menu toggle (and other navigation elements Gamma offers) for sites with multiple pages.
- (New Suggestion): Internal Linking Basics: If discussing multiple pages, briefly mention the value of linking between relevant pages on your Gamma site.
Building Key Page Elements:
- How to create effective Footers.
- How to implement your Social Media Profiles in a footer (or elsewhere).
- (New Suggestion): Designing Effective Call-to-Action (CTA) Buttons/Sections: This is crucial for landing pages and any goal-oriented page.
Chapter 4: Going Live!
1
Connecting Your Domain: Deploying Pages to Custom Domains via DNS:
- Step-by-step walkthrough or key considerations for DNS setup (pointing A records, CNAMEs as per Gamma's requirements).
- Troubleshooting common DNS issues (briefly).
2
Pre-Launch Checklist:
- (New Suggestion): Mobile Responsiveness Check: Emphasize checking how the Gamma site looks and functions on different devices (and confirm Gamma's responsive capabilities).
- (New Suggestion): Testing Links & Forms: Ensuring all interactive elements work.
- Proofreading content one last time.
Chapter 5: Post-Launch
1
Tracking Your Success:
- (New Suggestion): Implementing Analytics: How to add Google Analytics tracking ID or other analytics snippets to your Gamma pages to monitor traffic and user behavior.
2
Maintaining & Updating Your Gamma Site:
- (New Suggestion): Tips for easily updating content, images, or themes within Gamma.
- How Gamma’s structure makes ongoing management simpler.