Newsletter
Start Growing
Beyond The Bid.
Mastering High-Impact
Proposals with Gamma
Transform Your Sales Document into Your Client's Story of Success. Learn to ditch generic proposals. This class, driven by real-world examples, shows business owners how to use Gamma to craft high-impact proposals and how to understand your client's EMPIRE.
Is Your Proposal Hurting Your Business?
Generic & Uninspiring
Most proposals are neglected. They fail to set you apart from competitors, reducing your work to a commodity.
Task-Focused
They focus on tasks and deliverables rather than transformation and client outcomes.
For any business owner, the proposal is your make-or-break moment. Many business owners rely on outdated tools and tactic to generate proposals.
It's Not Your Story. It's Theirs.

Client as Hero
Position your client as the hero of the story
You as Guide
Your company is the trusted guide on their journey
Clear Path Forward
Show scope, timeline, costs, and transformation
A winning proposal isn't about your company being the hero.
Focus more time on problems you solve, client's vision, and your qualifications than on cost!
The "Unseen" Problems.
Decoding Client Concerns
Environment
Their current situation
Methods
How they're currently doing things
Problems
The specific pains they face
Impact
The consequences (quantify this!)
Root Cause
Why those problems exist
Emotion
How these problems feel to them
Before writing a word, understand your client's "EMPIRE."
A great proposal digs deep to find what the client is truly worried about.
Crafting a Narrative
that Connects & Solves
The Old Way
  • Generic templates
  • One-size-fits-all descriptions
  • Focus on your company
The Gamma Way
  • Tailored to client's EMPIRE
  • (Environment, Method, Problems, Impact, Cause, Emotion)
  • Positions your service as the solution
  • AI becomes your co-pilot

Gamma embed

Custom Deck Construction Proposal

Hi Art, GO First is pleased to present this comprehensive proposal for the construction of a custom 12x16 Cedar Tone Treated Deck. This document outlines our approach, specifications, and investment details for your consideration. As a Master Builder with over 15 years of experience, we're committe

Leverage AI to intelligently structure your proposal, making it speak directly to your client's problems and positioning your service/product as the ultimate solution.
What's needed to
Tell Your Client's Story
Core Offer & Positioning
  • Define clear transformation and target customer problems.
  • Show unique solution impact and cost of inaction.
Fulfillment & Support
  • Create systemized, repeatable processes with real accountability.
  • Provide expert access and comprehensive support.
Success Metrics
  • Establish clear pricing and measurable outcomes.
  • Address challenges proactively while overdelivering value.
From Problem to Prosperity
Show the Transformation
Your Introduction
Cover page, intro, and executive summary establish credibility immediately.
Client's Journey Outlined
Scope, project details, and timeline create clear expectations.
Your Solutions
Problem-centric approach with multiple options positions you as guide.
The Investment
Value-focused cost estimates with clear payment terms and conditions.
Why Choose You
Qualifications, case studies, and testimonials prove your expertise.
Personal Close
Personalized message and contact details seal the relationship.
Watch Your Solutions Come Alive
Process Infographics
  • Clarify complex workflows with simple visuals.
  • Focus on the Process, Not the Product or Service
Interactive Timelines
  • Show clients exactly how their project will progress.
  • Include an outline and flow that follows the vision and the hero's journey
3D Models
  • Help clients visualize the end result before work begins.
  • Visuals, such as schedules, logistics plans, and 3D models used to demonstrate how problems will be addressed and ideally to impress the client
Enhanced clarity and stronger client understanding creates impressive professionalism that outshines competitors.
Offering Choice,
Not Just Costs
Don't just list costs. Present options that address your client's biggest worries and offer different levels of solution.
This guides investment, makes clients feel in control, and justifies your pricing by clearly showing value.
Unlocking Client Insights
with Analytics
100%
Visibility
Know exactly who viewed your proposal
5x
Engagement
Track which pages captured their attention
Sending a PDF is a black box. Gamma provides real-time insights into how your proposals are being engaged with.
Stand Out.
Be Remembered.
In any industry, your proposal is often your first true impression. Don't let a generic document undermine your expertise.
A Gamma proposal elevates your brand, demonstrates professionalism, and showcases your unique qualifications.
A Great Proposal
is Part of an Even Greater Process
discovery
  • Without a deep understanding, a proposal is likely to be generic, feature-focused, and fail to resonate with the buyer's true needs and priorities
proposal review
  • Remind them of the specific problems identified and how your proposed solution, as detailed in the proposal, addresses them.
  • The size of this gap helps justify the investment outlined in the proposal
drive the decision
  • The proposal review should lead to the next specific decision in their buying process.
  • This could be agreeing to negotiate specific terms, proceeding to a technical review, introducing the economic buyer, or moving towards contract signing.
Reinforce Value &
the Impact
  • You can use relevant customer stories to illustrate how others in a similar situation achieved their desired impact with your service
  • Remind them of the quantified impact of solving the problem versus the cost of inaction.
Gamma is most powerful when integrated into a holistic business system.
Since 2021, GO First® has helped 312+ builders leverage AI and automation to create predictable sales pipelines and escape the feast-or-famine cycle.
Subscribe to the 'Beyond the Bid' newsletter for weekly tips on AI-driven sales strategies for builders:
Free Resources
10-Step Sales Process
Discover how the top 5% of building company owners get booked 6-12 months in advance
Remodeling Process PlaybookMaster client communication, streamline sales, build trust, win better projects.
300pt. QA Checklist
The Ultimate Guide to Consistent Quality.
Solving the Subcontractor Challenge
Practical solutions to effective strategies for vetting, and securing quality subcontractors
109 SOPs Every Team Needs
Free resource of example standard procedures
Visit the Blog
Process best practices and quick tips
Our Toolbox
Check out our favorite gear and software
DIG DEEPER
How to use Apollo.io
Online training for Apollo beginners
How to use HubSpot
Online training for HubSpot beginners
How to use Monday
Online training for Monday beginners
Frequently Asked Questions
Get answers to the questions builders and remodelers have about growing business.
Join Our Team
Make an impact on Team GO First
GO Firsts' Mission
About our mission and why it matters
WORK WITH US
GO Firsts' MAP™
Our signature program to systemize small teams
The FrameWork
Stop chasing unpredictable results and scale from reactive to proactive sales.
Company Training
Private Virtual or On-Site Instructions by Grant at GO First
GO First Consulting & Design. All Rights Reserved (c) 2024. Privacy Policy