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Automating Your Personal Real Estate Portfolio With AI
How to secure financial freedom by using data—not emotion—to build your asset base.

Most investors rely on intuition to buy property, leaving them exposed to bad deals and low margins. Kevin Shtofman (Global Head of Corp Dev @ Cherre) breaks down how to use institutional-grade AI to scan the market, analyze fifty deals in seconds, and manage a growing portfolio without adding chaos to your daily life.

open.spotify.com

How To Make AI Recommend You First | Contractor SEO in 2026

The search game changed. Here's how builders get recommended when homeowners ask AI who to hire.

01:14:08

YouTube

How To Make AI Recommend You First | Contractor SEO in 2026

The search game changed. Here's how builders get recommended when homeowners ask AI who to hire

26:03

Tella

Make AI Choose You First | Wes Towers — Tella

Learn how home builders and tradespeople can leverage AI, specifically tools like ChatGPT and Gemini, to improve their online visibility and website rankings. Discover strategies for showcasing projects and standing out in search results.

Show Notes
Guest
Kevin Shtofman, Global Head of Corporate Development at Cherre, a leader in AI-powered real estate data.
Credentials
A 21-year PropTech veteran and trusted advisor to sovereign wealth funds, bringing deep industry expertise.
Methodology
Explore "The Moneyball Asset Strategy," a data-driven approach to optimize real estate portfolios for maximum returns.
Guest Resource
Connect with Kevin on LinkedIn for strategic advising and insights into PropTech innovations.
Episode Duration
This insightful discussion spans 45:15, packed with actionable strategies for modern real estate investors.
Featured & Trusted By:
TOPICS & TIMESTAMPS
The search game changed.
Here's how builders get recommended when homeowners ask AI who to hire. Explore the key discussions and insights from this episode
Time Stamps
1
Beyond "Contractor Near Me"
[XX:XX] Discover how homeowners are truly searching for services in 2025. Your traditional SEO strategies might be outdated and costing you valuable leads.
2
Google vs. ChatGPT vs. Perplexity: Where You Rank
[XX:XX] Utilize powerful tools like HubSpot's AI Grader to see your standing across various AI platforms. Many builders are unknowingly invisible to AI searches.
3
Why Google Rewards Novelty
[XX:XX] Learn why generic content no longer resonates. Wes clarifies what "novelty" means for construction businesses and how to differentiate without a complete overhaul.
4
Show, Don't Tell: The $140K Project Story
[XX:XX] Hear the inspiring tale of a plumber who secured a massive project by effectively demonstrating his actual work, rather than relying on generic marketing copy.
5
The Human Edge: Why Unpolished Wins
[XX:XX] In an era of AI-generated perfection, authentic, slightly unpolished content now outperforms. Understand why genuine human connection trumps artificial polish.
6
The One Move to Make This Week
[XX:XX] Implement Wes's highest-impact strategy immediately. This single action can significantly boost qualified inquiries for any builder starting today.
CLIPS IN OPUS
Shareable Clips
As a special thank you for our valued guests, we've created a curated collection of your episode's highlights. These concise, powerful clips are perfect for resharing across your social media channels, website, or newsletters to amplify your message and engage your audience.
LEAD MAGNET
See How You Rank: Google vs. AI
Most builders check their Google ranking. Almost none check how they show up when homeowners ask ChatGPT or Perplexity who to hire. Wes mentions the HubSpot AI Grader tool—a free way to see exactly where you're visible and where you're getting skipped. Run it before your competitor does.
Mentioned at 26:18 in the episode.

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TESTIMONIALS
"The unpolished content—the ums and blurs—that's the human side. That's what's actually ranking higher now. Everything AI generates is picture-perfect. So the real stuff stands out."
— Wes Towers,
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