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From Invisible to Influential
Building Your Personal Brand as a Construction Owner

Table of Contents

Table of Contents

SEO Assets & Podcast Hooks
SEO Assets for the Episode
SEO Title
  • End Client Ghosting: A Proven Follow-Up System for Builders
Meta Description
  • Lynn Whitbeck is a sales strategist who grew up in the construction world. Her father was a contractor, giving her a unique, firsthand understanding of the challenges builders face. She now helps businesses install systematic sales processes that eliminate ghosting and create predictable revenue.
Podcast Intro Hooks
  • Hook: "Your Price Doesn't Matter."
  • Content: Lynn explains why "pricing is relatively immaterial" and it's all about perceived value.
  • CTA: "What's the weirdest thing a client has valued over price? Comment below."
  • Hook: "Ever spend 10 hours on a detailed estimate just to hear crickets? After seeing this happen to hundreds of builders, I finally know the real reason..."
  • Value: 3 key takeaways from the episode with Lynn Whitbeck:
  1. Why you need to find their "Value Bucket" (and how).
  1. The first three steps to building a follow-up cadence.
  1. The single biggest mistake builders make after sending a bid.
6 Key Questions for the Episode
These questions will guide our discussion on how construction owners can build a powerful personal brand to attract premium projects and move beyond invisibility.
The Critical Need: hat makes personal branding absolutely essential for a construction owner-operator to thrive in today's market?
Translating Expertise: How can a builder, whose expertise is in tangible skills like wood and steel, translate that hands-on knowledge into a compelling "thought leadership" platform?
First Actionable Step: For a busy builder, what's the very first, most impactful step they can take, perhaps in just two hours this week, to start building their personal brand foundation?
Quantifying ROI: Beyond abstract benefits, what tangible return on investment can a builder expect from dedicating time and effort to personal branding?
Avoiding Pitfalls: Where do builders most commonly stumble or fail when attempting to build their personal brand, and how can they overcome these challenges?
Future-Proofing Authority: For a builder, what's their equivalent of an author's "book," and how can they leverage it as a platform to build lasting authority in their niche?
Show Notes
🔥 Tired of competing on price instead of your reputation? Stuck being the "doer" instead of the recognized authority in your market? This episode reveals thought leadership expert Kelly Schuknecht's game-changing strategy to build a powerful personal brand as a construction owner-operator, attracting the clients you deserve.
In this powerful episode of Beyond the Bid, Grant sits down with Kelly Schuknecht, founder of Two Mile High Marketing and a 17-year thought leadership expert. Kelly reveals the exact playbook successful owner-operators use to translate their project expertise into a powerful personal brand, effectively attracting a predictable pipeline of high-margin projects without chasing bids.
📊 THE BRUTAL TRUTH:
  • Over-reliance on referrals keeps your growth unpredictable and leaves you vulnerable to market shifts.
  • Without a defined personal brand, you're competing solely on price, attracting low-margin "tire-kickers."
  • The hidden cost of invisibility is losing premium projects to less-skilled competitors with better marketing.
🎯 WHAT YOU'LL DISCOVER:
  • The $100K Profit Leak 9/10 Builders Suffer From: Being the "Invisible Craftsman"
  • What is "Thought Leadership"? (And Why Builders Need It to Stop Competing on Price)
  • Kelly's 3 Pillars of a Powerful Brand: Visibility, Credibility, & Consistency
  • The "Authority X Factor": How to Find What Makes Your Build Firm Different
  • Content Batching: A Simple System for Creating Content When You're Busy
  • Kelly's 100-Day YouTube Shorts Challenge (The 6k Follower Secret)
  • How Builders Can Use Podcasts for Local Authority (The Right Way)
  • The 3-Step Beginner's Guide to Building Your Brand Today
💰 PROFIT ACCELERATORS MENTIONED:
  • ✅ Connect with Kelly's Company: Two Mile High Marketing
  • ✅ GO First Free AI-Assessment Tool: Find your biggest profit leak in 7 minutes
🏗️ ABOUT OUR GUEST: Kelly Schuknecht is the founder of Two Mile High Marketing and a marketing strategist with over 17 years of experience. She specializes in helping experts—like builders and owner-operators—translate their deep industry knowledge into a powerful thought leadership platform. Based in Colorado, her firm helps clients refine their messaging, build visibility, and attract premium opportunities.
🔗 CONNECT WITH KELLY SCHUKNECHT:
🚀 ABOUT BEYOND THE BID: Hosted by Grant Fuellenbach, CEO of GO First Consulting. After helping 312+ builders generate $5.3M+ in additional revenue, Grant brings you conversations with industry leaders who share their proven systems for predictable profitability.
📈 WORK WITH GO FIRST: Ready to stop leaving money on the table?
1️⃣ Take our free assessment: https://bottleneckquiz.zite.so
2️⃣ Book a strategy call: http://gofirst.fillout.com/inbound
3️⃣ Join our community: https://www.facebook.com/gofirstconsulting
#Construction #PersonalBranding #ThoughtLeadership #KellySchuknecht #TwoMileHighMarketing #BuilderMarketing #SystemsScaleSuccess
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