EP. 47  ·  March 2025

Stop Building Portfolios. Start Telling Stories.

55:48
Beyond the Bid Podcast
EP. 47
Stop Building Portfolios. Start Telling…
55:48
Episode Overview

What You'll Learn in This Episode

What if your portfolio is the exact thing killing your sales? Joe Toscano — former Google consultant, $3M to $11M ARR builder, Netflix-featured strategist — joins the pod to break down why AI-native agencies win with story, not specs. In this episode, we unpack Project Story Marketing: the framework helping service businesses turn everyday client work into conversion machines that compound over time. Whether you're an agency owner, consultant, or solo operator — this one will reframe how you sell forever.

Table of Contents
  • 0:00 Why most portfolios kill deals before they start
  • 6:14 Project Story Marketing — the framework unpacked
  • 14:30 How Joe scaled $3M to $11M ARR with story
  • 22:45 The Netflix visibility framework for consultants
  • 31:00 AI-first content strategy that compounds in 2025
  • 42:18 Techstars lessons: building with velocity
  • 49:55 Getting started with Project Story Marketing
Your Host's Guest
JT
Joe Toscano
AI & Digital Ethics Strategist
BRAC (Be Real A Consultant)
Former Google Consultant
$3M → $11M ARR
Netflix Featured Expert
Techstars Omaha 2024
Get Connected →
Why Joe?
01
Former Google UX Researcher
Embedded consultant reshaping product ethics at scale inside one of the world's largest tech companies.
02
$3M → $11M ARR
Scaled a consulting practice from $3M to $11M in annual recurring revenue through story-driven positioning.
03
Netflix Featured Expert
Featured in the Netflix documentary on technology ethics, reaching millions of viewers worldwide.
04
Techstars Omaha 2024
Selected for Techstars Omaha — one of the most competitive accelerator cohorts in the Midwest.
Featured & Trusted By
Google
Netflix
Techstars
TED
Forbes
Topics & Timestamps

Episode Highlights & Insights

Featured Methodology
Project Story Marketing
The framework Joe Toscano teaches service businesses to win 6x more clients with story-driven content.
Guest Resource
Joe's AI Strategy Playbook
Episode Duration
55:48
Dense, no-filler conversation covering the full framework from concept to execution.
01
⏱ 0:00
Why most portfolios kill deals before they start
02
⏱ 6:14
Project Story Marketing — the framework unpacked
03
⏱ 14:30
How Joe scaled $3M to $11M ARR with story
04
⏱ 22:45
The Netflix visibility framework for consultants
05
⏱ 31:00
AI-first content strategy that compounds in 2025
06
⏱ 42:18
Techstars lessons: building with velocity
07
⏱ 49:55
Getting started with Project Story Marketing
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